We're not an SEO tool. We're the team that does the work for you.
Connect once, and we handle getting your site found on Google and AI search.
SEO tools give you reports. Hundreds of issues, charts, scores. Then it's on you to figure out what to do about it. That works if you have the hours to act on it. Most business owners, founders, marketing teams and agencies don't, and the reports pile up.
Connect your site, and these happen every day without you thinking about it.
We look at what people actually search for and rewrite your titles and meta descriptions to match. This is the single biggest quick win in search.
Automated, a couple a day and in the monthly passWe rewrite headings, paragraphs, and sections to better match what people are searching for. No fluff, no keyword stuffing. Just clearer, more relevant content.
Automated, batched monthlyWhen we plan new work, we don't aim a second page at a search one of your pages already covers.
AutomatedWhen two pages on your site show up for the same searches, they split the attention. We suggest joining them into one stronger page and show you which page stays and which ones would point to it. You approve it first. On sites connected through GitHub, Scaup then does the join by itself: one page stays and gets the useful parts of the others, the other addresses send visitors to it, and links on your site point to the page that stays. On Wix, and on Webflow sites whose plan allows it, once you say yes we point the old pages to the one that stays ourselves and check your live site. On WordPress we also move the sections over and update your links, then check your live site. Anything we cannot do ourselves, our team does for you. On other platforms, our team makes the join by hand.
Weekly check, you approveWe analyze your competitors and find searches they show up for that you don't. Then we create the pages to fill those gaps. Each new page is built with a clean, readable design that looks right on any site and picks up your site's fonts so it blends in. On GitHub sites, you can point us to a page whose structure you want new pages to follow.
Sites built with Lovable, Bolt or v0 are covered too. We recognize them on connect, write new pages into the right place, and wire them into the site's navigation so people and Google can actually reach them.
Every new article ends with a short set of questions and answers about its topic, in the article's own language. That's the kind of text AI assistants quote when people ask them for help.
AutomatedWe pull your Google Search Console data regularly and spot climbing keywords, missed opportunities, and pages that need attention. We scope everything to your target country, so a Bali hotel doesn't get distracted by random searches from other markets. Keyword positions are verified against a live Google check from your country, not just GSC averages.
Ongoing analysisIf your site shows up in search results but nobody clicks, we figure out why. Maybe the title is generic, the description is missing, or the content is too thin. We diagnose the problem and fix it automatically.
Automated weeklyrobots.txt, sitemap.xml, llms.txt, image alt text, and structured data on WordPress and coded sites. The boring stuff that matters. We create and maintain it, and on Wix and Webflow we hand you the site files to paste in, because those platforms have no API for them.
AutomatedWe create and maintain your llms.txt so AI tools like ChatGPT, Perplexity, and Google AI Overviews can understand and cite your site. When we publish a new page, we add it to your llms.txt too. On WordPress sites set to review changes, the addition arrives as a review item first. If you wrote your own llms.txt, we leave it as you wrote it and only add your new pages at the end. On Wix and Webflow, we update the llms.txt we gave you to paste.
AutomatedA page titled "Best cafes in 2025" looks out of date the moment the new year starts, and people skip it in search results. When one of your pages still presents last year as this year, we change it to the current year. Dates that are facts, like when you opened, stay exactly as they are.
Automated monthlyWe track what your competitors rank for and build your growth plan around the gaps. Refreshed monthly so you're always working on what matters.
Monthly refreshGoogle rewards sites that update regularly. New content publishes on a steady daily drip, and if planned work runs low, we pull fresh improvement opportunities from Search Console so there's always something to do - your site is always getting better, not going stale.
Automated dailyA hacked site can drop out of Google overnight. We check whether Google has flagged your site, and read your live pages for injected spam links and malicious code. We check your site loads securely so Google and visitors trust it, watch for pages that link out to spam sites, and flag when a page shows Google something different from what real visitors see. On WordPress we also spot nameless dropper add-ons left behind by a break-in. We only watch and tell you what to do, we never touch your site. Works on every platform.
AutomatedSome things can't be fully automated, but we don't just leave you hanging. We tell you exactly what to do and where.
We analyze your niche, find directories, communities, and publications where your site belongs, and tell you exactly where to submit or get mentioned. You spend 30 minutes, not 30 hours.
Insights + suggestionsWe automatically add links between your pages when we create or edit content. For bigger structural changes (like navigation), we flag what would help and where.
Partially automated + suggestionsTwo optional lists in your settings: the searches you want to win, and pages you'd rather we left alone. Write about your business and we'll suggest both. Nothing changes until you look them over and turn them on, and you can turn them back off whenever you want. Leave them empty and we work across your whole site.
Off by defaultWhen a change is too complex or sensitive for auto-apply (like a homepage rewrite), we draft it and put it in front of you with a clear before/after preview.
We draft, you reviewSome platform setups block us from writing a change at all, not because it's risky, but because the platform itself won't allow it: certain Wix pages, some WordPress page-builder layouts, a handful of Webflow settings. Those show up in a "Your turn" tab with plain instructions and a Copy button. When a page needs a new section, or a page built with React can't take our questions and answers directly, we write the text for you, explain why it should help based on what people actually search for, and say where on the page it goes. On WordPress, once your articles are done, we also write text for your main pages that sit just below the first page of Google, and you add it in your editor. We never change those pages ourselves.
We write, you pasteSee how often AI tools (ChatGPT, Google AI) mention you vs your competitors, which sources they pull from, and which questions they answer with a competitor but not you. We use that gap list to create the content that gets you cited. It all lives in one AI section on your Progress tab, with a month-by-month chart and a list of what we are working on next. We run the AI check in your first week and then about once a month, on the same day as one of your weekly Google reports. The section shows that day as its "Checked on" date, which can be up to about four weeks older than your newest Google week. Opening a question shows each assistant's answer, and for ChatGPT it says which country the check asked from and on what date, since an answer can differ when asked from another country.
AutomatedEvery month we ask ChatGPT, Claude, Gemini and Perplexity the questions your customers ask. For your key questions we also check Google's AI summary, the AI answer Google shows above the results. We show whether it mentions you or links to your site. When they answer without mentioning you, we write a page that answers that question directly and names your business in the first paragraph. These pages come on top of your regular new pages: up to 4, 6 or 8 a month, depending on the size of your site. Each one shows up in your review queue first, so you can read it or turn it down. Rolling out to English-language sites first.
AutomatedFlooding your site with content is what spammy AI tools do. We do the opposite. Bigger fixes are done together, and only small safe ones go out day by day.
When you publish a page, Google crawls and indexes it over days. Publishing 5 pages at once means they compete with each other for Google's attention. One at a time lets each page get properly indexed.
Content improvements and technical fixes to pages that already exist are bundled into one pass each month. Small, safe fixes (page titles, descriptions, and files like llms.txt) also go out a couple a day between those passes, so those small wins show up steadily.
New pages are spaced at least 2 days apart. This gives Google time to crawl each one and prevents your site from looking like it's mass-producing content (which Google watches for).
Small sites get up to 4 new pages/month. Larger sites get up to 12. This scales naturally with your existing content so growth looks organic, not artificial.
Before writing any new page, our system checks for a real user question and concrete facts to use. If the raw material is too thin, we skip the page rather than publish filler. Google's spam policy targets thin content, so we'd rather publish nothing this week than something that hurts your rankings.
We never produce near-duplicate pages that differ only by city or product name. When we publish multiple related pages, each one uses materially different facts. We also hard-cap how many related pages can exist per topic.
Here's an honest breakdown. These weights come from how much each factor actually moves your search rankings.
On-page content is the highest-leverage thing you can actually change, and it's exactly where we live. Content quality, keyword targeting, titles, new pages, competitor gaps. These are the factors that move the needle for small sites, and we automate all of them. If your site has decent authority already, this is the work that turns traffic on.
No tool can build backlinks for you. It takes human effort. But we don't just ignore it. We analyze your niche, find the directories, communities, forums, and publications where you should be listed, and give you a clear list of places to submit your site. You spend 30 minutes, not 30 hours.
We don't mess with your code. Page speed, mobile layout, JavaScript rendering, redirects, HTTPS. These are infrastructure-level things that your framework and hosting already handle (Vercel, Netlify, and most modern stacks get this right out of the box).
Business owners and founders without a marketing person. Marketing and growth leads and SEO managers who want the daily work done for them. Agencies and website builders who offer Scaup to their clients. People who want their site to show up on Google but don't want to spend their own time on SEO. If you need white-label dashboards, client portals or bulk operations, we're not the right fit.
These matter, but they're not content problems. If you're on a modern framework, most are already handled.
Image compression, lazy loading, JS bundles
Responsive design across devices
SSL certificates
URL routing and 301s
WebP, AVIF, compression
Navigation, menus, breadcrumbs