What Scaup Does For Your Website

We're not an SEO tool. We're the team that does the work for you.
Connect once, and we handle getting your site found on Google and AI search.

70%
of what moves the needle
we do automatically
15%
we guide you through
(like where to get mentioned)
15%
stuff your hosting /
stack already handles

We're not Semrush. That's the point.

SEO tools give you reports. Hundreds of issues, charts, scores. Then it's on you to figure out what to do about it. That's fine if you're an SEO professional. But if you're building a product, running a startup, or shipping client sites, you don't have time for that.

Traditional SEO tools

  • Give you a list of 200 "issues"
  • Expect you to fix them yourself
  • Built for SEO professionals
  • Monthly reports you never read
  • $100-300/mo for dashboards
  • You still need to do the work

Scaup

  • Connects to your site and just works
  • Makes the changes for you, every week
  • Built for founders and developers
  • Weekly email: "here's what we improved"
  • One plan, everything included
  • You review and approve, we execute

What we do automatically

Connect your site, and these happen every week without you thinking about it.

Rewrite your page titles and descriptions

We look at what people actually search for and rewrite your titles and meta descriptions to match. This is the single biggest quick win in search.

Automated weekly

Improve your page content

We rewrite headings, paragraphs, and sections to better match what people are searching for. No fluff, no keyword stuffing. Just clearer, more relevant content.

Automated weekly

Create new pages for keyword gaps

We analyze your competitors and find searches they show up for that you don't. Then we create the pages to fill those gaps.

Automated, you approve

Find your best keyword opportunities

Every week we pull your Google Search Console data and spot climbing keywords, missed opportunities, and pages that need attention.

Weekly analysis

Keep your technical files in order

robots.txt, sitemap.xml, structured data (JSON-LD), image alt text. The boring stuff that matters. We create and maintain it all.

Automated

Make your site visible to AI

We create and maintain your llms.txt so AI tools like ChatGPT, Perplexity, and Google AI Overviews can understand and cite your site.

Automated

Competitor intelligence

We track what your competitors rank for and build your growth plan around the gaps. Refreshed monthly so you're always working on what matters.

Monthly refresh

Keep content fresh

Google rewards sites that update regularly. Our weekly execution cycle means your site is always getting better, not going stale.

Automated weekly

What we guide you through

Some things can't be fully automated, but we don't just leave you hanging. We tell you exactly what to do and where.

Where to get backlinks

We analyze your niche, find directories, communities, and publications where your site belongs, and tell you exactly where to submit or get mentioned. You spend 30 minutes, not 30 hours.

Insights + suggestions

Internal linking opportunities

We automatically add links between your pages when we create or edit content. For bigger structural changes (like navigation), we flag what would help and where.

Partially automated + suggestions

Content that needs manual review

When a change is too complex or sensitive for auto-apply (like a homepage rewrite), we draft it and put it in front of you with a clear before/after preview.

We draft, you approve

AI visibility strategy

Which AI tools cite your competitors but not you? We're building tracking for this and will surface specific gaps. In the meantime, our content improvements naturally help.

Coming soon

How much of "getting found" do we actually cover?

Here's an honest breakdown. These weights come from how much each factor actually moves your search rankings.

Content quality
9.5
We do this
Keyword targeting
9.0
We do this
Backlinks
9.5
We guide you
Page titles
8.5
We do this
New content / keyword gaps
8.5
We do this
Internal linking
8.0
Mostly automated
Competitor analysis
7.0
We do this
Page speed
7.0
Your stack
AI visibility
6.5
We guide you
Mobile responsiveness
6.5
Your stack
Headings
6.0
We do this
Search Console monitoring
6.0
We do this
Content freshness
5.5
We do this
Structured data
5.0
We do this
Redirects / URL hygiene
4.0
Your stack
Meta descriptions
4.0
We do this
Sitemap + robots.txt
3.8
We do this
HTTPS / Security
3.5
Your hosting
Image alt text
3.0
We do this
llms.txt for AI
2.0
We do this
We do this = fully automated
We guide you = insights + suggestions you can act on
Your stack = handled by your hosting / framework

The honest version

What we're great at

On-page content is the highest-leverage thing you can actually change, and it's exactly where we live. Content quality, keyword targeting, titles, new pages, competitor gaps. These are the factors that move the needle for small sites, and we automate all of them. If your site has decent authority already, this is the work that turns traffic on.

The backlinks angle

No tool can build backlinks for you. It takes human effort. But we don't just ignore it. We analyze your niche, find the directories, communities, forums, and publications where you should be listed, and give you a clear list of places to submit your site. You spend 30 minutes, not 30 hours.

What we don't touch

We don't mess with your code. Page speed, mobile layout, JavaScript rendering, redirects, HTTPS. These are infrastructure-level things that your framework and hosting already handle (Vercel, Netlify, and most modern stacks get this right out of the box).

Who this is for

Indie hackers, small startups, developers with side projects, freelancers managing client sites. People who want their site to show up on Google but don't want to become SEO experts. If you're running an agency with 500 sites and a Semrush subscription, we're probably not for you.

Things we leave to your stack

These matter, but they're not content problems. If you're on a modern framework, most are already handled.

Page speed

Image compression, lazy loading, JS bundles

Vercel, Netlify, Cloudflare handle this. Most AI-built sites are fast by default.

Mobile layout

Responsive design across devices

Every modern template and framework is mobile-first already.

HTTPS

SSL certificates

Free and automatic on every major host since 2020.

Redirects

URL routing and 301s

Framework-level config. We don't rename your URLs.

Image file optimization

WebP, AVIF, compression

Build tools and CDNs handle this better than we ever could.

Site architecture

Navigation, menus, breadcrumbs

Structural decisions. We work within your existing structure.