Release Notes

What we shipped

• On WordPress sites, Scaup can now improve the title Google shows for your category and tag pages, not only for posts and pages.
• The new title goes on the right category or tag, and the page still looks the same to your visitors.
• If you undo a change, Scaup only puts the old title back when the address still points to the same page.
• Author and date pages are left alone for now.

The customer angle

Category pages often show up in Google for the topics you care about. They now get a clear title like the rest of your site.

What we shipped

• On WooCommerce shops, each product category now gets two texts instead of one.
• A short intro shows above the products, so shoppers see what the category is about right away.
• A longer text shows below the products, where it does not push them down the page.
• Both texts appear on the first page of the category.
• You can review and adjust both texts before they go live, the same as any other change.
• Shops still on an older version of the Scaup plugin keep one category text above the products, as before. The plugin updates itself.

The customer angle

Shoppers on a phone see the products first, and the category still gets the full description it needs to be found.

What we shipped

• The count on the key questions card now shows how many AI answers name your business, like "3 of 12 answers name your business."
• It then says how many more used your site as a source without naming you, so you can tell the two apart.
• The card uses three plain labels: Mentioned, Your site used as a source, and Not mentioned. Mentioned is the strong green one.
• The pages of yours that an answer used still show under the answer, whether it named you or not.

The customer angle

You see at a glance how often AI assistants say your business name, and how often they use your site as a source without naming you.

What we shipped

• When a page people find in Google still presents last year as this year, such as "2025 guide" or "prices for 2025", we change it to the current year.
• Dates that are facts stay as they are: when you opened, the year of a study, your copyright line.
• Up to three pages each month, the ones people see most in Google first.
• Works on every platform. On Wix it covers blog posts. It follows your normal review setting.

The customer angle

Your most visited pages stop looking a year old in search results, and you never have to remember to update them.

What we shipped

• On a site where Scaup has not started yet, Overview now says "Scaup hasn't started yet" and Work says "Not started yet". Before, it sounded like something had broken.
• The "Live" card on Work no longer promises improvements this week on a site that is paused or not started. It says there is nothing live yet.
• On Progress, "Scaup's work" now counts improvements "live on your site", the same words the Work tab uses for the same number.

The customer angle

The words on each screen now match what is happening on your site.

What we shipped

• The weekly email now has one line near the top with your biggest gain so far. It is either more visits from Google, more times your site showed up, or a better spot on Google.
• Under the line, we show the dates we compared, so you can see exactly what the numbers mean.
• The line only appears when something really went up, and the site has been with us for at least 8 weeks. It never shows a drop.
• It comes in all 13 languages the email already supports.

The customer angle

You do not have to open a dashboard to see that the work is paying off. The best news is the first thing you read.

What we shipped

• The Progress page has two tabs, Google and AI. Each tab shows only its own part, so the page is shorter and easier to read.
• The choice of time period now sits with the Google tab, because it only changes the Google numbers.
• The AI tab says when the AI numbers were last updated.
• The AI tab shows a small "New" tag for now, and later a short "Updated" tag after each new check.
• The note for customers who used the old AI presence tab is now one short line above the tabs. They can still dismiss it.

The customer angle

Customers pick Google or AI and see just that, with the date of the latest update right there.

What we shipped

• Next to ChatGPT, Claude, Gemini and Perplexity, each key question now has a fifth answer: Google's AI summary, the AI answer Google shows above the results.
• You see whether it mentions your business, links to your site, or does not mention you, with the passage it wrote.
• You also see the country and the date we checked from.
• When Google shows no AI summary for a question, we say so plainly instead of calling it a miss.

The customer angle

Now you can see whether the AI answer at the top of Google talks about you, right next to what the AI assistants say.

What we shipped

• Besides your homepage, we now check one category page and one product page on your online store for common speed problems.
• Each speed to-do says which kind of page it is about, and it is written in Hebrew when your site is in Hebrew.

The customer angle

The pages where shoppers browse and buy get a speed check too, and the to-do reads in the language of your site.

What we shipped

• On WordPress and Wix, a new article only goes live on its own when its picture clearly fits it.
• When we can only guess, the article waits for you. It shows in your list as "Choose an image", and you get one email.
• When you open an article to review, its picture is shown in the preview with a note saying how sure we are. "Replace image" opens a window to search your library or upload a picture.
• If a library has no images at all, the article is still published without one. While three articles wait for a picture, we pause writing new ones until you choose.

The customer angle

Nothing goes live with a picture that does not belong. If we are not sure, we ask you first.

What we shipped

• When you approve a join of pages that compete with each other on a WordPress site, we now make the change on your site ourselves.
• The sections you agreed to move are added to the page that stays.
• The other pages send visitors and Google to the page that stays, and links across your site point straight at it.
• Once everything is in place, you see one finished item showing the pages before and the one page after.
• If a page cannot be joined automatically, such as one built in a page builder, our team finishes it by hand. On Wix and Webflow we point the old pages to the one that stays, and our team handles the rest. Other platforms are still joined by our team.

The customer angle

Say yes once and the pages that were splitting attention become one stronger page, with nobody sent to a dead end.

What we shipped

• Short pieces of text inside a sentence, and sections that carry hidden page notes, now open in the formatted editor too, not as code.
• Images in the editor show as a small box with the image's description, or the word Image, and stay as they are.
• The rare section the editor can't show is now shown read-only as it looks on the page, with a note to reply to the review email so we can help.

The customer angle

Customers never see website code when they change a section before it goes live.

What we shipped

• Older AI checks, from before 11 October 2026, now show the questions we asked instead of an empty card.
• The count line now reads like "5 of 8 answers mention your business or cite your site." It counts both kinds of win.
• When an answer cites your site, the card names the page of yours that the AI used as its source.

The customer angle

Customers see every question we asked, and which of their pages the AI is actually using.

What we shipped

• The Progress page has a "Jump to" row with Google and AI, so a customer can reach either part in one tap. AI is tagged "New" until 7 November 2026.
• The AI chart shows each month's count when the customer hovers, taps or uses the arrow keys. On phones, a "See every month" list shows the same numbers.
• Customers who used the old AI presence tab see a one-time note that it now lives in Progress. They can dismiss it.
• The AI card on the Overview page now links straight to the AI part of Progress.

The customer angle

Customers find the AI results faster and can see the exact count for each month.

What we shipped

• On Next.js sites that keep their articles as Markdown files, we now improve each article's wording, page title and search description. Everything else in the file stays as it is.
• New articles on these sites now go in as Markdown files next to the site's other articles, so they show up in the site's own article list.

The customer angle

Existing articles on these sites now get the same wording, title and description improvements as other sites, and new articles now go in as Markdown files right alongside the ones they wrote themselves.

What we shipped

• Between the monthly passes, Scaup now also applies a couple of small, safe fixes a day: page titles, page descriptions and files like llms.txt.
• When a page has both a new title and a new description waiting, they change together.
• Larger fixes still go out in the monthly pass.
• The Work tab shows the planned date on queued fixes when we know it for certain.

The customer angle

Small fixes keep landing between monthly passes, instead of a quiet stretch.

What we shipped

• When you change your review setting, work that is already planned now follows the new setting.
• On WordPress sites that review changes before they go live, new pages are added to your llms.txt through a review item instead of being written straight away.
• On GitHub sites, pages we cannot find in your code no longer get planned edits, so no effort goes into changes that cannot be applied.
• The Work tab has a small "Not possible on your site" group for items we skipped because the page is not in your code or your host blocked the change.

The customer angle

Your review setting is respected from the moment you save it, and you can see which items were not possible on your site instead of wondering where they went.

What we shipped

• With Hebrew turned on, the dashboard and each site's page are in Hebrew and read right to left: the banners and header, and every tab (work, overview, activity, progress, AI visibility, review, your turn and the site report).
• Charts, tables, dates and numbers follow Hebrew too.
• Search terms, web addresses and page names from your own site stay readable inside the Hebrew text.
• The plan labels you see are in Hebrew as well.
• In English everything looks exactly as before.

The customer angle

A Hebrew-speaking owner can now follow what Scaup did for their site, from the dashboard to every tab, without leaving Hebrew.

What we shipped

• With Hebrew turned on, the Google Business Profile screens are in Hebrew and read right to left: setting up the listing, connecting Google, the overview, progress and settings tabs.
• Business names, reviews, replies and search terms stay exactly as the customer wrote them.
• In English these screens look exactly as before.

The customer angle

Hebrew-speaking owners can now follow and manage their Google Business Profile in their own language.

What we shipped

• Hebrew in the dashboard is off by default. The Scaup team turns it on for everyone or for single websites.
• While it is off, the dashboard is in English and the language switch is hidden.
• If someone already picked Hebrew, Scaup keeps that choice and brings it back when Hebrew is turned on.
• Reports and emails keep their own language setting, as before.

The customer angle

We can offer the Hebrew dashboard to the customers who want it first, and widen it as more pages move to Hebrew.

What we shipped

• With Hebrew turned on, every part of a site's settings page is in Hebrew and reads right to left: details, subscription, how changes go live, email updates, connections, team and the cancel and leave steps.
• Web addresses, emails and version numbers stay readable inside the Hebrew text.
• In English the settings page looks exactly as before.

The customer angle

Hebrew-speaking owners can now manage their site's settings in their own language.

What we shipped

• The screens you use to connect a site are now in Hebrew when Scaup is set to Hebrew: WordPress, Wix, Webflow, GitHub, Google Search Console, the plugin and WooCommerce steps, and the screen that starts your plan.
• They read right to left. Web addresses, passwords and platform names stay left to right, so they still look right inside a Hebrew sentence.
• A message that comes straight from your website platform is shown as it arrives, in that platform's language.
• In English, these screens look exactly as before.

The customer angle

A Hebrew-speaking owner can now sign in and connect their site without leaving Hebrew.

What we shipped

• A language switch, English or עברית, at the top of the dashboard and on the sign-in page.
• Scaup opens in Hebrew when your browser is set to Hebrew. Your choice is remembered on that browser.
• In Hebrew, the sign-in page, the top bar, the menus and the shared buttons and messages are in Hebrew, laid out right to left.
• Setting up a site works in Hebrew too: picking your website platform, choosing how we handle changes and your email updates, and telling us about your business.
• The rest of the dashboard pages are still in English. We are moving them to Hebrew one area at a time.

The customer angle

Owners who think in Hebrew can now use Scaup in Hebrew, starting with the parts they see on every visit.

What we shipped

• On the Business plan, you can open a search in "Searches bringing you customers" on the Progress page.
• It shows a week-by-week chart of where your site ranks on Google for that search.
• Weeks with no Google data show as a gap, never as a drop.

The customer angle

Owners can see a search climb, for example from #5 to #2 over a few weeks, instead of only where it stands today.

What we shipped

• On the review screen for a new article on a WordPress site, you can search for what is in a picture, such as "red bicycle", even when the file is called IMG_4021.
• Pictures we have looked at show a short caption under them, in your site's language.
• The picker shows the real size of your library and how many of your pictures match your search.
• While we are still going through a large library, the picker says how far along we are. We keep going every day.
• On a narrow phone screen, the search box now uses the full width.

The customer angle

Many libraries are full of pictures with names that mean nothing. Now you can find the right one by describing it, and the picker tells you plainly how much of your library it can search so far.

What we shipped

• On the Business plan (set up on request), each finished change on a page now shows how that page did on Google.
• It lists clicks, impressions and Google position for the 4 weeks before the change and the 4 weeks after.
• A weekly line shows the clicks, with the day of the change marked.
• New articles show their first 4 weeks on Google.
• The numbers appear about a month after the change, once Google has the full 4 weeks.
• Each card says that season, demand and other changes on the site also move these numbers.

The customer angle

Customers can see what happened to a page after we worked on it, in plain numbers, without opening Google themselves.

What we shipped

• Every new article we publish on a plain HTML website on GitHub now has a comfortable reading column.
• The site's name sits at the top and links to the home page.
• A "back to the home page" link closes the article. Hebrew sites get it in Hebrew.
• The article keeps the look of the site's own home page, including its fonts and colors.

The customer angle

New articles read like part of the website, with a link back to the home page.

What we shipped

• Your AI section now shows the questions we check with each assistant, in one card.
• You can see which assistants mention you, which cite your site, and what changed since the last check.
• Open a question to read what each assistant answered.

The customer angle

Owners see in one place whether the AI assistants name their business on the questions that matter, without reading three separate lists.

What we shipped

• Up to three questions now stay the same for three months in the AI assistant check.
• Each of those questions is asked three times per assistant.
• The By assistant table shows a "Last check" count under each number, so the two checks sit side by side.

The customer angle

Owners can see how often AI assistants name them from one check to the next, on the same questions every time.

What we shipped

• The monthly plan on the Work page now shows when the next update is due, like "Next update around November 4".
• Searches and competitors that appeared since the last update carry a small "New" label.
• A new picker lets owners look back at earlier months and read what the plan said then.

The customer angle

Owners no longer wonder when the plan will change or what is different this month. They can see what is new and what came before.

What we shipped

• The AI section on Progress now shows a real month-by-month chart of how often Google's AI answers use your site, with the month you joined Scaup marked on it.
• A new "Coming up next" list shows the next pieces of work in your plan, with a note on the ones aimed at questions AI assistants answer in your field.
• Small (i) buttons explain terms like Named and Cited in plain words, right where you see them.
• Sites without Pro see a shorter card that says what the AI section does and how to upgrade.
• The separate AI presence tab is gone. Its charts, examples and upcoming work now live on Progress, and old links to it open Progress.
• We retired the list of sites AI assistants mention for similar businesses.
• Progress shows the last 7 days of our work. The full list is on Scaup's work.

What it means for customers

One place to see how AI assistants are treating your business and what Scaup does next, explained in plain language.

What we shipped

• Clicks, impressions and average position now sit above a chart that shows each week.
• Tap a card and the chart switches to that number.
• Each card says which weeks it compares, and the dates are written out under the page title.
• A line under the chart counts the improvements we have finished since the owner joined.

The customer angle

Owners asked why a number went up or down. Now they can see the weeks behind it, and what we did in the same time.

What we shipped

• Owners can add the facts we write from: who they are, what they offer, prices or coverage, and what they don't do.
• They can do it during setup or any time in Site & Account.
• The box holds much more than before.
• We still never make things up, so what they tell us is what we can write about.

The customer angle

A site that says little about the business no longer limits what we can write. Owners fill the gap in a few minutes, and the pages that follow reflect their real services.

What we shipped

• Every month we ask ChatGPT, Claude, Gemini and Perplexity more of the questions your customers search for.
• When they answer without mentioning you, we write a page that answers that question directly and names your business near the top.
• These pages come on top of your regular new pages, never repeat a topic you already have an article for, and are marked "Written for AI assistants" in your review queue.

What it means for customers

More chances to be the business an AI assistant recommends, without giving up any of your regular pages. We're starting with English-language sites.

What we shipped

• When we plan new work, we don't aim a second page at a search one of your pages already covers.

What it means for customers

Each new page we plan has its own job, so your pages work together instead of repeating each other.

What we shipped

• On the new dashboard, the Work page now opens with "This month's plan": when it was last updated and what we're focusing on this month.
• A "What we found" section shows the searches we're watching for the site and the other sites that show up for them.
• The separate Site report tab is gone. Old links to it now open the Work page.

What it means for customers

When the monthly update email says "see your updated plan", the plan is the first thing they see, right above the work we're doing for it.

What we shipped

• When we publish a new page, we add it to your llms.txt and llms-full.txt right away, on GitHub and WordPress sites.
• On Wix and Webflow, we update the llms.txt we gave you to paste, so it already lists the new page.
• If your site has no llms.txt yet, we add one to your plan instead of waiting for the monthly check.

What it means for customers

AI assistants read llms.txt to learn what's on a site. Now every page we write for you is on that list from day one, instead of weeks later.

What we shipped

• Once we change a page's title, description or text, we leave that page alone for about a month.
• That gives Google time to see the change.
• Adding links to newly published pages still happens as usual.

What it means for customers

Google needs time to notice a change and see how people respond to it. Changing the same page again too soon makes that harder to judge. Each page now gets a quiet month, and our daily work goes to other pages in the meantime.

What we shipped

• On sites built with React or Next.js, we can't add a questions and answers block to an existing page for you.
• Instead of dropping the idea, we now write the questions and answers and put them on your "Your turn" tab, ready to copy and paste into the page.

What it means for customers

Pages that answer the questions people actually ask can show up for more searches. Customers with coded sites still get that content, and it takes them a minute to paste it in.

What we shipped

• Each new article Scaup writes now finishes with four to six short questions and answers about its topic, in the same language as the article.
• It works on WordPress, Wix and GitHub sites, including sites built with React and Next.js. Webflow sites get the questions as ordinary paragraphs at the end of the article.
• On WordPress sites where it is switched on, we also label the questions on our main articles so Google can show them as an FAQ in results.
• If the questions don't pass our checks, the article still goes out without them. They never hold up a page.

What it means for customers

Plain questions with short, direct answers are the kind of text ChatGPT, Perplexity and Google's AI answers quote. New articles now end with something they can quote, with no extra work for the site owner.

What we shipped

• Once a week, Local Presence writes a short update about your business for your Google listing.
• You see it in "Needs your review" on the Overview tab. Approve it and it goes live on Google, or reject it and nothing is posted.
• We always ask before posting. Nothing goes on your listing without your click.

What it means for customers

Your Google listing gets fresh updates every week without you having to write them. Local Presence is still being tested with a small group and is not on sale yet.

What we shipped

• The Progress tab now shows your profile views, calls, direction requests, website visits and reviews side by side with an earlier period.
• Pick the last 30 days, the last 3 months, or since we started, and each number shows how it compares.
• Your review count and average rating show where they were before, so you can see them grow.

What it means for customers

You can see at a glance whether more people are finding and contacting you than before we started. Local Presence is still being tested with a small group and is not on sale yet.

What we shipped

• New articles on sites built with code (like Next.js, React or Astro) now read like proper articles: a big headline, a picture that fits the page, comfortable spacing between paragraphs and sections, and links that are easy to spot.

What it means for customers

Articles we publish on your site now look like they belong there, and are easier to read on a phone or a laptop.

What we shipped

• When we have new text or photos for your listing ready for your OK, or replies to your reviews waiting for you, we send one email listing what is there, with a link to review it.
• Anyone you share the listing with gets a copy.
• A new section in Settings lets you switch each kind of email on or off: new reviews, the monthly listing updates, rewritten replies to older reviews, and replies to reviews from before you joined. All four are on to start with.

What it means for customers

You do not have to check in to know something is waiting. You hear about it when it is ready, and you choose how often. Local Presence is still being tested with a small group and is not on sale yet.

What we shipped

• Once a month, Local Presence puts together a short report on how your Google listing did: how many people viewed it, called you, asked for directions or went to your website.
• A map of the spots around your business where you show up when people nearby search for what you do.
• How you compare with businesses near you, what customers talk about in their reviews, and which AI assistants mention you.
• A few plain notes on what went well, and what we are doing about the rest.

What it means for customers

Open the Progress tab once a month and see how your listing is doing, in plain words. The weekly email tells you when a new report is ready. Local Presence is still being tested with a small group and is not on sale yet.

What we shipped

• When a page needs a new section we can't add ourselves (some page builders don't allow it), we now write the text for you, ready to copy and paste.
• Each of these cards explains in plain words why it should help, based on what people actually search for when they find that page.
• Where we can read the page, the card also says where the new text should go, for example right after a specific section.

What it means for customers

A card that used to say "add a section about this" now hands you the finished text, a reason it matters for your page, and where to put it. Paste it in, mark it done, and move on.

What we shipped

• Some Next.js sites built with an older page-routing style couldn't get new pages added through their GitHub connection. We taught the connection to handle that style too.
• New pages on these sites still borrow the header, footer and layout of an existing page, the same way they do on every other GitHub-connected site.
• A small number of edge cases still aren't covered. On those, we skip the page instead of guessing wrong, same as we always do when we're not confident.

What it means for customers

If your site was one we couldn't add new pages to yet, that changes now. Any new pages you were already queued for start showing up in your plan on their normal schedule, no action needed on your end.

What we shipped

• A new look and a clearer order: what we did this week, what's picking up, what needs you, and what's next. One story instead of a wall of sections.
• The headline now counts real, applied work for that week, not a stale number.
• If a change needs you to place a file yourself, the steps and the file are right there in the email, not a link to go dig for them.
• Anything about publishing trouble now stays in its own separate email, so a normal week's recap doesn't carry someone else's bad news.
• Right-to-left languages read correctly through every part of the new layout, not just the top.

What it means for customers

The weekly email is the one regular touchpoint that proves Scaup is still working. It used to read like a report. Now it reads like an update from someone who is actually paying attention: what happened, what it's starting to do, and what's coming next.

LinkedIn post (ready to copy)

The weekly email is the only regular proof a "set it and forget it" tool is still working. So it has to earn a read every single week.

We rewrote ours from scratch. What we did, what's picking up, what needs you, what's next. One story, in that order, instead of a stack of sections you have to piece together yourself.

The headline number is now the real thing that happened that week, not a stale count. And when a change needs you to place a file yourself, the file is right there in the email, not a link to go find it.

Small thing, but it mattered: publishing trouble now goes in its own email. A normal week's update shouldn't carry someone else's bad news.

What we shipped

• When your growth plan is ready, you now get an email that says so, with a link straight to it. Before this, the plan quietly appeared and nobody told you.
• When you activate your campaign and we start making changes, a second email explains what we are about to do and roughly how long results take.
• Both arrive once each, at the moment they are actually true, in English or Hebrew.
• They have their own unsubscribe link, separate from the weekly recap, so you can stop one without losing the other.

What it means for customers

The first week with a new tool is the week you most want to know something is happening. These two emails cover the two moments that matter: your plan is ready to look at, and the work has started. After that, the weekly recap takes over as usual.

LinkedIn post (ready to copy)

The riskiest week for any "set it and forget it" product is the first one.

You have signed up. Something is supposedly happening. But your inbox is empty, so as far as you can tell, nothing is.

We shipped two emails this week to close that gap. One when your growth plan is ready, with a link to go read it. One when the work actually starts, explaining what we are doing and how long results really take. That is it. Two emails, once each, at the moments they are true.

We also gave them their own unsubscribe, separate from the weekly recap. If the onboarding notes are not for you, you can turn those off and keep the reports.

Quiet automation is the goal. Silence in week one is not the same thing.

What we shipped

• A few kinds of changes sit on parts of a site we genuinely cannot edit for you: some Wix pages, certain WordPress page-builder layouts, and a handful of Webflow settings. Before this, those changes just quietly went nowhere.
• Now they show up in a new "Your turn" tab with plain instructions for exactly what to do, and where.
• When we already wrote the words, there's a Copy button so you can paste them straight in.
• Mark one done and it drops off the list, with a few seconds to undo if you tap it by mistake.

What it means for customers

You never had a way to know one of these was waiting on you. Now, if your site needs a five-minute hand edit, you'll see it, know exactly what to do, and can check it off once it's done. Everything else keeps happening automatically, same as always.

LinkedIn post (ready to copy)

Most of what Scaup does for your site, it just does. Titles, descriptions, new pages, ranking protection: automatic.

But every site management API has a few doors we're not allowed to open. Some Wix page types. Some WordPress page-builder layouts. A handful of Webflow settings. When one of your changes needed one of those doors, it used to just... not happen. No error, no note, nothing. You'd never know.

We shipped a fix for that this week: a "Your turn" tab. If a change needs your hand instead of ours, it shows up there with exact instructions, and the text to paste in when we've already written it. Mark it done and move on.

Automation should tell you the truth about what it can't do, not go quiet about it.

What we shipped

• When you review a new article on a WordPress site, you can now upload a picture straight from your computer instead of only choosing from images already in your media library.
• The picture you upload appears at the top of the picker, already selected, so you can move on to the rest of the review.
• We check the file type and size before it leaves your browser, so a picture that will not work gets caught right away with a clear reason why.

What it means for customers

Not every good picture for a post is already sitting in your media library. Now you do not have to leave the review screen and go upload it in WordPress first: pick the file from your computer and it becomes the featured image on the spot.

What we shipped

• Every item on your growth plan now shows which page it touches and what part of it we changed, right next to the title.
• Click any item to see the change itself: what we're about to do if it's still in progress, or the before and after if it's done.
• If we've changed the same part of a page more than once, that's flagged so it's easy to spot.

What it means for customers

Before this, your growth plan listed a title and a date, and that was it. If you wanted to know what a specific update actually did to your site, there was no way to see it without asking us. Now you can look at any item and know exactly what page it affected and what changed, in plain terms, without leaving the page.

What we shipped

• When we lose access to a connected site, the notice now offers a direct route to delete that site and everything stored for it.
• Our terms spell out what we keep after access is lost, why we keep it, and how long copies stay in backups.
• If we can no longer reach your site, the delete confirmation says so, and tells you where to remove anything we put there yourself.

What it means for customers

Some platforms never tell us when an app has been removed. We only find out because our requests start being refused, and a refusal can just as easily be a temporary fault. So we do not delete your growth plan on a guess, and reconnecting brings you back to exactly what you had. What was missing was the other half: a clear statement of what we hold, and a direct route to say you want it gone. Both are there now, and the decision stays yours.

What we shipped

• When we set an improvement aside because your site was not ready for it, we now come back and check. If the reason has gone, the work goes back in the queue on its own.
• Some changes we made were live on your site all along, but we had checked too early to see them. We look again, and mark them done once they show up.
• A change we can see on your live page no longer asks you to publish it. That message only appears when something really is waiting for you.
• We watch the check itself, so if it ever stops running we hear about it rather than finding out weeks later.

What it means for customers

Until now, an improvement we could not apply on the day stayed set aside for good. On one site that meant ten pieces of work sitting untouched for seven weeks, including the pages it had been built around, while everything looked healthy from the outside. Nothing was lost, but nothing moved either. Now it moves.

What we shipped

• Lovable has its own option when you connect a site. Pick it, choose your repository, and we take it from there. The same works for Bolt and v0.
• We ask once whether we may give each of your pages its own title and description. Sites built this way start out sharing a single one across every page, and Google shows that same line for your pricing page as for your about page.
• Say yes and we make the change for you straight away. We add one small library to your project and give each page its own title and description, starting from the ones your site already has, then improve them one page at a time. It all goes in as a single commit, and if anything about your project does not look right to us we leave it alone rather than guess.
• Saying no is a real answer, not a dead end. We still improve your wording, write new pages, and keep your sitemap and robots file in order. What we leave alone is the titles and descriptions that show up in Google. You can change your mind later from site settings.
• If Lovable hosts your site, we tell you when changes are ready and waiting for you to click Publish, both on your dashboard and in your weekly email.
• If nothing gets published for a week, we pause instead of stacking up work you cannot see, and pick straight back up once you publish.

What it means for customers

A site built with an AI builder is easy to launch and hard to get found. This is the part that comes next. The one thing we are upfront about: Lovable only updates your live site when you click Publish inside it, and nobody outside can click that for you. If you would rather never think about it, connect your Lovable project to Netlify or Vercel and point your domain there. They rebuild on their own, and Scaup goes back to being completely hands-off. We work out which of the two you are on by ourselves.

What we shipped

• The image you pick for a new post is now set as the post's featured image, so your theme shows it where it belongs, and it appears on category pages and in link previews when the post is shared.
• Scaup checks the published page to see whether your theme already displays that image, and only places it in the article body if the theme showed nothing. No more of the same picture twice.
• A new switch under Advanced in your site settings, "Let your theme style new posts". Turn it on and we publish clean article HTML for your own design to handle, instead of adding our own spacing and width.
• Image descriptions are now written in your site's language rather than always in English.
• Your "About your business" notes now reach every step that writes text, so instructions about wording are followed, not just the choice of topics.
• A wider mix of work in your plan. No single kind of improvement can take over more than 40 percent of it, and issues that are not really about page titles are no longer turned into page-title items.

What it means for customers

Two of these came from customers who told us Scaup was stepping on their design. The styling switch is off to begin with, because the spacing we add is what makes posts look right on themes that style nothing at all. If you have built your own theme and want it to take over, turn the switch on and the next post will follow your design. All of this applies to new posts. Anything already published stays as it is.

What we shipped

• Before Scaup applies anything to a Webflow site, it checks whether you have edits sitting in the Designer that you have not published yet.
• If you do, we still make our changes, but we hold back the publish. Our work sits staged next to yours and goes live together the next time you publish.
• Your site page in Scaup shows a short note while a publish is held back, so you know why a change has not appeared on the site yet.
• Changes we held back are no longer counted as failures, so a page never gets skipped over work that applied correctly.

What it means for customers

Webflow publishes a whole site at once. There is no way to publish a single page, which meant that publishing one of our SEO changes would also push whatever you had left half finished in the Designer. Now it waits for you. You decide when your site goes live, and our changes ride along with your next publish.

What we shipped

• If your Wix site needs to approve a new version of the Scaup app, a banner now appears at the top of your site's dashboard explaining what to do and linking directly to the right place in Wix.
• A "Check again" button lets you clear the banner the moment you have approved the update, without waiting until the next day.
• A daily background check clears the banner on its own once the update is approved, so you do not have to come back to Scaup at all.

What it means for customers

Wix applies minor app updates for you automatically, but major ones need a quick tap in your own Wix dashboard. If yours needs it, the banner tells you exactly where to go and what to tap. Nothing breaks if you skip it for now; this unlocks an upcoming feature rather than fixing something that is broken.

What we shipped

• The picture chooser on the review screen used to show a small handful of your most recent images and nothing else.
• You can now search your images by name, and keep loading more until you find the one you want.
• It also shows more pictures at a time, so most people find the right one without searching at all.

What it means for customers

If the right picture was uploaded a year ago, you can still use it. No more settling for whatever happened to be recent, and no trip into WordPress to hunt the image down yourself.

What we shipped

• When you review a new blog post before it goes live, you can now pick which of your existing categories it should be filed under, right from the review screen.
• New posts that publish on their own go into your site's default category. Scaup no longer invents a brand new category for each post.
• If you have set a fixed category in settings, that is still used whenever you have not picked one.

What it means for customers

Your blog stays tidy. Posts land in the categories you already use instead of creating a long list of one-off categories over time, and you stay in control of where each post shows up.

What we shipped

• Plan generation now discovers pages from the sitemap, GSC, and internal links, raising the cap from 25 to 100 pages per site. Small sites get full coverage instead of exhausting their plan in one pass.
• For pages with multiple sections, Scaup now creates separate improvement items per section instead of one big change. Each edit targets a specific part of the page, making changes smaller and safer.
• A persistent page index stores the structure of every crawled page so monthly refreshes can skip pages that have not changed since the last crawl.

What it means for customers

Sites with fewer than 100 pages no longer idle for weeks after an initial plan. The system sees the whole site and spreads work across more pages. Edits are smaller and more targeted, which means fewer apply failures and a steadier stream of visible progress in the weekly email.

What we shipped

• Every week we check your site for the things that can quietly hurt your Google ranking: a malware or scam flag from Google, hidden spam links slipped onto your pages, and other signs your site was tampered with.
• If a serious problem shows up, we email you once with a plain-language explanation of what we found and what to do about it. No jargon, no dashboard to check.
• We only email you when a new problem appears, so you never get nagged week after week about the same thing.

What it means for customers

You do not have to remember to check anything. If your site gets hit with something that could drag down your Google ranking, we tell you straight away and in words that make sense. We are honest that some of these are things you or your web person need to clean up, not something we change for you automatically.

What we shipped

• WordPress site owners can now pick one category in settings, and every new blog post we write for you gets filed under it.
• Leave it on "Automatic" and we'll keep choosing the best fit for each post, just like before.

What it means for customers

If you keep your blog organized around a set category, your new posts land in the right place from the start, with nothing to move afterward.

What we shipped

• Site Protection now flags when your pages link out to spam sites (gambling, pills, adult, and the like), which usually means links were slipped onto your site without you knowing.
• It also spots cloaking, when a page shows Google something different from what real visitors see, a classic sign of a hacked site that Google penalizes hard.
• Both run on every platform and never touch your site. When something turns up, we show you the exact sites in plain text.

What it means for customers

Two of the sneakiest ways a hacked site quietly loses its Google ranking now get caught and explained in plain language, with nothing for you to set up.

What we shipped

• Each check on your Ranking protection card now has a small info icon. Hover or tap it and you get one plain sentence explaining what that check looks at, no jargon.
• The explainers read the same whether a check passed or flagged, so you always know what "Not flagged by Google", "No hidden junk", "No suspicious add-ons" and "Loads securely" actually mean.

What it means for customers

You no longer have to guess what the protection card is telling you. Every check explains itself in one sentence a non-technical person can follow.

What we shipped

• The site protection scan used to read only the regular text of your pages. It now also reads the content you built with Elementor, where some hidden spam links and injected code can hide out of sight.
• Anything suspicious found in an Elementor layout is reported the same way as before, including the actual hidden links so you can see exactly what was planted and get it removed.

What it means for customers

If your site is built with Elementor, the protection scan now looks in one more place attackers like to use. It's a wider net for the hidden junk that can quietly drag your Google ranking down, with nothing for you to set up.

What we shipped

• Site Protection now checks whether your site loads over a secure connection, the padlock you see in the browser address bar. It runs on every platform, not just WordPress.
• If a page loads insecurely, or a secure page still pulls in pieces over an insecure connection, we flag it in plain language and tell you what to ask your host to fix.

What it means for customers

Google favors secure sites and visitors leave when a browser shows a "Not secure" warning. This check makes sure a broken padlock isn't quietly costing you rank and sign-ups.

What we shipped

• When Scaup creates a new page to target a keyword gap, it now builds the page with a clean, readable design that renders well on any WordPress setup: custom themes, Gutenberg, Elementor, or WooCommerce. The page picks up your site's own fonts so it fits right in.
• No page builder and no template to pick. The same approach works whether your site is a plain theme or a heavily-built one, so new pages come out looking right the first time.
• In the review step, you get a live preview of the finished page and can choose the featured image from your own media library before it goes live.

What it means for customers

Before, a new page tried to copy the look of your existing pages, which could come out plain or mismatched on some sites. Now every new page gets a consistent, clean design that reads well anywhere, with a preview so you see exactly what will publish.

What we shipped

• New blog posts we write for Wix sites now publish with real headings, bullet lists, and bold text instead of one long wall of words. Each section gets its own heading, so the page is easy to skim on a phone.
• The formatting picks up your site's own blog styling, so a new post looks like it belongs on your site.
• We also added a quick readability check that flags any post that reads as a single unbroken block before it goes live.

What it means for customers

Readers stay on a page that's easy to scan, and Google rewards content that's well structured. Wix posts now match the quality of what we already publish on WordPress sites.

What we shipped

• The WordPress security scan now flags add-ons that register themselves with blank details, no version, no maker, no description. When a site gets hacked, attackers often hide a fake add-on with a harmless name like "WordPress Fix". Real add-ons always say who made them; the blank ones don't, and now we catch them.
• All of this reads details WordPress already keeps about installed add-ons. The scan stays read-only and never touches the site's files.

What it means for customers

A real customer's site turned out to have exactly this: a nameless add-on hiding behind the label "WordPress Fix". The scan surfaced it. It's the kind of thing that quietly tanks your Google rankings, and it's hard to notice by hand.

What we shipped

• Country-scoped keyword data. Search Console pulls, keyword filters, and competitor analysis are now scoped to the site's target country. A Bali hotel no longer sees noise from people searching in random other markets.
• Live SERP verification. The keyword positions shown in the report are checked against a real Google search from the customer's primary country, not just a 28-day GSC average that blends locations.
• Daily-or-weekly email frequency. Customers can now pick how often they want their recap email. Same content, customer's cadence. Setting lives in site settings, switchable any time.
• Auto-translated recap emails. If the site is in Spanish, Portuguese, French, Hebrew, etc., the email arrives in that language. Picked up from the site - nothing to configure.

What it means for customers

The rank numbers in the report now match what a real searcher in the customer's country would see, instead of a blended average that hides what's happening in the market they actually care about. Customers who want a daily nudge pick daily. Customers who want a clean weekly roll-up pick weekly. And the recap arrives in the site's own language, so a Brazilian customer isn't reading their progress report in English.

What we shipped

• The stats section no longer says "down from X last week" when impressions or clicks dip. Week-to-week swings on a small site are mostly noise, and showing them as losses is misleading. We now show the absolute number instead.
• Keyword wins are gated by a real signal floor. A keyword has to clear at least 5 impressions in the week to count as movement. One or two stray impressions can no longer surface as a "ranking improvement."
• Wins are also geo-filtered. A North-based business will no longer see a Jerusalem-only keyword bubble up as a win because somebody on holiday clicked it once.

What it means for customers

The weekly recap stops creating drama where there isn't any. No "you dropped 12%" when nothing actually changed, no "you're ranking for X" when X is a one-click ghost. What's in the report matches what's actually happening on the site. That's the only way it stays useful three months from now.

LinkedIn post (ready to copy)

Most SEO reports have a quiet design problem: they manufacture emotion.

A 6% impression dip on a small site is statistical noise. But the report says "down 6% from last week" and the founder spends Monday morning anxious. A keyword catches one stray click from someone in the wrong country, and the report says "you're now ranking for [keyword]" and the founder spends Monday morning excited about a number that will be gone next week.

Neither of those moments is real. Both of them erode trust over time, because eventually the founder figures it out.

This week at Scaup we shipped the unglamorous fix:

- We don't frame week-over-week as "down" when it's noise. Absolute number only.
- Keyword wins need a real signal floor before they show up. Single-impression flukes are filtered out.
- Wins are matched to the customer's country. A North-based business doesn't see a win from a city they don't serve.

The recap should match reality. If a real thing improved, say so. If nothing meaningful happened, say nothing happened. The reason people stop opening dashboards isn't that they're bored. It's that they stopped trusting the numbers.

What we shipped

• A substance gate. Before drafting a new page, the system checks for a real user question and concrete facts to use. If the raw material is too thin, we skip the page instead of publishing filler.
• A hard cap on related variations. We never produce more than a handful of pages per topic, and each has to use materially different facts (no swapping a city name and calling it a new page).
• Anti-AI-writing filters extended. Em dashes, "leverage," "seamless," rule-of-three sentences, and "ing-analysis" patterns are stripped before anything reaches a customer site.
• Every prompt now opens with a one-line standard: every page must be defensible under Google's helpful-content guidance.

What it means for customers

The most common worry we hear from founders building with AI tools is that Google will flag their AI-written pages and tank their rankings. The honest answer is that Google does not flag AI content for being AI. It flags content that doesn't help users. These changes make it structurally impossible for Scaup to produce the patterns Google does penalize, so customers can run the system without worrying about a policy hit.

Deep-dive article

LinkedIn post (ready to copy)

One of the most common questions I get from founders building with AI tools: "Will Google flag my site as AI content and tank my rankings?"

It's a fair worry. Here's what's actually true.

Google's policy (restated in their March 2024 spam update) doesn't target AI. It targets "scaled content abuse." Mass-produced thin pages. Near-duplicates with a swapped city or product name. Content that doesn't answer the search. Whether AI wrote it, you wrote it, or both, the rules are the same.

What actually hurts your rankings isn't who wrote the page. It's whether the page is useful.

That's the bar we hold ourselves to at Scaup. When the raw material isn't there to make a page genuinely useful for a real user, we publish nothing that day instead of filling space. That's harder to build than "always publish something," but it's the only honest way to run automated SEO.

The point isn't to avoid AI. The point is to never produce the pattern that gets sites demoted, by design.

Wrote up the full story (what Google actually penalizes, what to check on your own site, how we think about this): https://scaup.io/does-google-flag-ai-content